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quinta-feira, 26 de fevereiro de 2009

Salesforce.com Announces a Year of Enterprise Cloud Computing Milestones


Surpasses 1.5 million net paying subscribers

SAN FRANCISCO, Feb. 25 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced a series of new milestones in enterprise cloud computing reached in its past fiscal year. Most notably, the company announced it has reached 55,400 customers and surpassed 1.5 million net paying subscribers, demonstrating the growing demand for its cloud computing services. The announcement comes as salesforce.com reported its financial results for its fourth quarter and fiscal year 2009 (see separate press release at www.salesforce.com/investor).

"This past year marks a watershed for salesforce.com and enterprise cloud computing," said Marc Benioff, chairman and CEO of salesforce.com. "Not only have we extended our leadership with Salesforce CRM, but our customers have discovered how to leverage the power of our cloud computing model in a multiplicity of ways - to build applications, websites, and interact with their customers and communities."

Enterprise Cloud Computing Milestones

Salesforce.com has achieved several major milestones that speak to the adoption of enterprise cloud computing:

Technology innovation

-- More than 12 billion transactions in the fourth quarter alone
-- 100,000 custom applications built on Force.com
-- 166 native applications available via the Force.com AppExchange
-- 124,000 Force.com developers
-- 452,000 custom database tables created
-- Launched Force.com Sites, which has already led to the launch of 1500
sites, 130 million hits and 15 million total page views
-- Launched the Service Cloud, enabling customer service organizations to join and manage customer service conversations in the cloud
-- Released Spring 09, the 28th generation release of Salesforce CRM
-- Announced partnerships with Amazon.com Web Services and Facebook; extended partnership with Google Company momentum and industry validation
-- Reached $1 billion in revenue, the first enterprise cloud computing company to reach this milestone
-- Ranked the #3 fastest-growing technology company behind Google by Forbes
-- Won a Wall Street Journal Technology Innovation Award for Force.com
-- Named to Fortune's list of the 100 Best Places to Work
-- Held its largest Dreamforce user conference ever with more than 10,000 attendees, and its first Dreamforce Europe

Salesforce.com Foundation implementation of the 1/1/1 Model

-- 1% Time: More than 125,000 employee hours have been donated in service
-- 1% Product: More than 5200 nonprofits in 60 countries are utilizing donated and discounted licenses of Salesforce CRM
-- 1% Equity: More than $13 million in grants distributed to organizations around the world such as Kiva.org, Room to Read, Transfair, U-Turn Homeless Ministry and World Toilet Organization

About salesforce.com

Salesforce.com is the enterprise cloud computing company. The company's portfolio of SaaS applications, including its award-winning CRM, available at http://www.salesforce.com/products/, has revolutionized the ways that customers manage and share business information over the Internet. The company's Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at http://www.force.com, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's Force.com AppExchange marketplace available at http://www.salesforce.com/appexchange/.

As of January 31, 2009, salesforce.com manages customer information for approximately 55,400 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Copyright (c) 2009 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

SOURCE salesforce.com
02/25/2009

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding salesforce.com's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

domingo, 15 de fevereiro de 2009

Sustentabilidade para empresas de todos os tamanhos

Colunistas Gestão
Sustentabilidade para empresas de todos os tamanhos
Marco Leone Fernandes
Atualizado em 03/02/2009



Acabou o vale-tudo no mundo corporativo!
A responsabilidade das empresas para a continuidade dos negócios vai muito além dos aspectos econômicos, se estendendo também para os campos sociais, culturais e ambientais. Essa é uma tendência mundial que começou com o Clube de Roma em 1972, ganhou força no Brasil em 1992, depois da ECO-92, e foi reforçada pela criação da Agenda 21, confirmada em 1997 com o protocolo de Quioto.
A nenhuma empresa será permitido operar com sucesso, sem que esta adote a Sustentabilidade como fator integrante de sua estratégia de negócios.
É fato que este assunto hoje é mais relevante para grandes corporações que necessitam estar em conformidade com suas agências regulatórias e as normas dos seus mais diversos segmentos. Entretanto, como podemos e devemos trazer esta realidade para as nossas empresas?
Acredito em soluções simples e principalmente em mudança de atitude, pois são os pequenos gestos no dia-a-dia que nos farão contribuir com esta causa maior e nos trazer todos os benefícios colaterais destas nossas ações.
O mundo sofrerá muito no futuro incerto, com uma grande crise de recursos naturais e de energia. As consequências climáticas e ambientais serão grandes, assim como as consequências econômicas. O custo da energia tem aumentado de forma espantosa, todavia podemos minimizá-lo com atitudes simples tal como apagar as luzes dos ambientes vazios ou ainda a instalação de minuteiras em áreas comuns. Além disso, devem-se trocar suas lâmpadas pelas de menor consumo, bem como os eletrodomésticos e demais eletrônicos com mais de cinco anos por novos aparelhos de baixo consumo (o ganho de economia em monitores de vídeo e refrigeradores é espantoso...). Estas ações, além de contribuírem com uma causa maior, agradarão muito o seu diretor financeiro.
Estes desperdícios evitados ajudam sua empresa a ser economicamente sustentável, ou seja, sustentar seu crescimento pela produção e não pelo aumento de preços para cobrir gastos desnecessários, o que no final só gera inflação.
Iniciativas para facilitar o acesso ao crédito e aos seus produtos para comunidades carentes, bem como combate a pirataria, sonegação e corrupção e ao uso de produtos fora das normas de segurança também são muito bem vindos.
As empresas, de todos os tamanhos devem pensar em sua missão social – o que elas fazem para melhorar o mundo em que vivemos ou, no mínimo, a vida dos seus clientes, funcionários e comunidade em que estão localizadas. Investir na qualidade dos seus produtos e serviços, aumentando assim a eficiência, proporcionar oportunidades de melhorias profissionais e culturais para os seus funcionários, proporcionar acesso à educação, cultura, lazer e tecnologia e estimular o voluntariado são pequenos gestos com grandes impactos.
Você conhece o 1/1/1? Empresas como o Google, Salesforce.com e SaleSolution investem 1% do seu tempo, dinheiro e produtos em ações deste tipo, que tal?
É muito importante também uma mudança de cultura, visando não somente o lucro, mas, principalmente, a continuidade dos recursos para as gerações futuras.
Resumo da ópera: troque toda sua papelaria por papel reciclado ou de reflorestamento, mude seus eletroeletrônicos para os que proporcionem vantagem econômica e redução de consumo de energia, apoie e desenvolva programas sociais e de voluntariado na sua empresa, produza com qualidade e preço justo e, finalmente, o mais importante, divulgue com carinho e entusiasmo esta idéia. Só assim poderemos salvar o mundo, que, se não é o melhor planeta do universo, é o único onde tem chocolate. Pelo menos por enquanto.
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sexta-feira, 14 de novembro de 2008

Dreamforce interview: Marc Benioff, CEO, Salesforce.com

Dreamforce interview: Marc Benioff, CEO, Salesforce.com

04-Nov-2008

Salesforce.com CEO Marc Benioff shares his thoughts on pure revenue models, evangelical sales and why SAP's pitch at Cloud Computing is the most horrible thing ever...

salesforce.com logo

By Stuart Lauchlan, news and analysis editor

It's an increasingly stormy market out there. Why is Cloud Computing such a good thing in this economic climate?

Marc Benioff: These are difficult and unusual times. There's certainly a lot of fear out there. But our opinion is that there has never been a better time for Cloud Computing. If you need to lower your capital expenditure and lower your risks, then this is the time to do it. I have been very optimistic through this entire year and we haven't made any changes to our planning. People need solutions now that isolate them from risk.

I actually have a lot of empathy for our enterprise software peers because they don't have the opportunity that we have in having a full portfolio of revenues. Companies like Oracle and SAP are seeing big licence drop-offs. SAP has a hiring freeze and is contracting and when Oracle reports I wouldn't be surprised to see the same thing. When you're Oracle or SAP and the only tool you have is a hammer, then everything looks like a nail. We are far more flexible and adapatible. We have the power of elasticity.

"Business ByDesign is just horrible. I've never seen anyone do a worse job. SAP are doing a terrible, terrible, horrible job."


Marc Benioff, CEO, Salesforce.com

We don't want to make a lot of material changes to our business. We're not making material changes to our pricing or to our acquisition strategy. We know exactly what kind of companies we are looking for and when we find them then we'll go for it. We don't want to change that strategy because market conditions mean there are some lower cost companies out there. We are very excited about CRM and about Cloud Computing and we don't think that because other things are cheaper it means we should change our strategy.

What I try to do with our company is to ensure that we have a very diversified revenue portfolio. I personally want to show the biggest and the smallest companies in the world that we have an offering for them. The Platform approach gives you the ability to have that portfolio. And you have to be a pureplay. You can't be gaming out the model with licence sales. You have to have a nice revenue curve based on a pure revenue model.

So you won't diversify into other areas, such as HR or accounting?

MB: We view ourselves as a distribution constrained organisation. If I'm jealous of SAP and Oracle for anything it is that they have sales forces in the tens of thousands. I need more sales people who can go and do evangalical sales for the future. If we decided to sell new categories of application then we would have conflict. That needs continuous funding. CRM and the platform are the two most strategic aspects of The Cloud and that's what we focus on. Now, do I want HR and accounting and MRP on my platform? Hell yeah! I just don't want to have to pay for that. I want other people to build it and sell it for me. We want them to build on our platform. If we try to be it all and do it all then we're like SAP trying to be everything. You have to choose your poison.

"These are difficult and unusual times. There's certainly a lot of fear out there. But our opinion is that there has never been a better time for Cloud Computing."

Marc Benioff, CEO, Salesforce.com

Are there plans to set up a data centre in Europe any time soon?

MB: We have a very different approach to our data centres. We run our own data centres. We have our two primary data centres in the US which handled 10 billion transactions for customers in the past quarter. Through our relationship with Citibank, we are now opening a data centre in Singapore and as part of our continuing evaluation we are looking at where we will place a data centre in Europe. We are also evaluating a data centre in Japan. Those will come about as and when they are appropriate for us.

We have continuous investment but we are not typical of other data centres. We have centres with 500 computers in them rather than 5,000 or 50,000. The reason we can do that is because we run applications that are written from the ground up for a multi-tenant environment, we're not running things that were just not written for The Cloud. We leave that to other people. The customer has the ability to expect a certain level of performance as a result.

Is Cloud Computing really a strategic purchase?

MB: It is important for vendors to give customers solutions that benefit both the customer and the vendor. You have to make a choice as a developer whatever you choose. Portability of code is just not something that we've gotten to as an industry. This is not a commodity product. You're making a strategic relationship decision so you need to look at your vendors deeply and choose what is the right thing for you. When customers bought Sybase or Oracle, they made a decision that was strategic to them as a developer. Our job is to make sure that you pick our platform as once you choose someone else's its practically impossible to get you off it.

"Larry Ellison is my mentor. He is a tremendous leader in the industry. He still owns 5% of our company. Now that I've said that, he also studies the Art of War."

Marc Benioff, CEO, Salesforce.com

Salesforce.com expanded its relationship with Facebook this week, but wouldn't LinkedIn be a more B2B-focused partner?

MB: We love LinkedIn and we love MySpace and you will see us work to things with them in the future. There is no reason why the same thing we've done with Facebook can't be extended to other social networks. But you want to start with the number one social network. They were ready technologically and philosophically so we didn't have to do any heavy-lifting. But we want to do other relationships as well. We don't want to take any particular religious decision in that respect, so you will see further announcements in those other areas.

Microsoft recently made its own Cloud announcements – are they becoming a greater threat?

MB: Microsoft is the largest software firm in the world so if you are in the software market you are competing against Microsoft. You are if you are Oracle or if you are SAP. The reality is that you just gotta take 'em on. What you have to do is create a more compelling customer proposition. Microsoft CRM does not run on an iPhone or a Blackberry. We run with Microsoft technology. We work with Outlook. We fully embrace Microsoft. If you go into their world, then you get locked out. They hate everybody; we love everybody. This is our core strategy. (I learned that from Larry Ellison!) When Azure or Azaboom or whatever it's called is finished I hope we see Microsoft standing on a stage at Dreamforce.

Microsoft kind of understands that they are way behind on Cloud Computing. They did not release technology with their latest announcement and it seems to be two years away. This is why Microsoft slows everyone down. It's them and nobody else. They use their monopoly to control the industry and keep us in a box. I have huge respect for Ray Ozzie and what he's doing at Microsoft is interesting up until the point when it becomes them and nobody else. That's how it used to be but not any more. There's a door open in a black room and developers are walking out into the light and we and Facebook and Google and Amazon are there to receive them.

What about Oracle? Larry Ellison doesn't seem to believe in Cloud Computing...

MB: Larry Ellison is my mentor. He is a tremendous leader in the industry. He still owns 5% of our company. He has been a huge believer and he is constantly giving us advice and support. Now that I've said that, he also studies the Art of War. He has not invested in Cloud Computing because that's just not his revenue model. His job at Oracle is to pooh pooh Cloud Computing. I understand that. But ultimately it doesn't matter what Larry thinks, it's what his customers think.

And SAP? You offered to let them build their own Business ByDesign SaaS offering on Force.com? Any interest?

MB: I've sent several emails, but they haven't been returned. They should use our platform and stop dicking around. Business ByDesign is a huge implosion! They have completely emasculated their customer base. They don't understand Cloud Computing. They should take a development team and develop and application on our platform. Why do they have to have their own platform? It doesn't make any sense. The most important thing on software is the internet. Maybe their new management team or whoever they have left will see that. But Business ByDesign is just horrible. I've never seen anyone do a worse job. They are doing a terrible, terrible horrible job. They should stop making Cloud Computing announcements.

Related stories

  • Dreamforce: Benioff gets his head in The Cloud
  • 'No software!' Salesforce.com snaps up software firm
  • Dreamforce Europe: Benioff, Cloudy CIOs and sophisticated Europeans
  • Salesforce.com adds DaaS to SaaS and PaaS
  • Salesforce.com: innovation or a repackaging of consumer web ideas?
  • Special Report: Benioff boasts of Salesforce.com enterprise growth
  • Special Report: Microsoft sparks SaaS price war with Salesforce.com
  • Interview: Lindsey Armstrong, co-president EMEA, Salesforce.com


  • MyCustomer.com  04-Nov-2008
    Story read 794 times

    Salesforce.com se une ao Facebook e Amazon para criar aplicativos

    Salesforce.com se une ao Facebook e Amazon para criar aplicativos

    Por Rodrigo Caetano, do Ccomputerworld
    Publicada em 04 de novembro de 2008 às 09h55
    Atualizada em 04 de novembro de 2008 às 10h02

    São Paulo - Empresa oferecerá ferramentas para a criação de aplicações que podem integrar rede social com serviços de cloud computing da Amazon.

    Salesforce.com anunciou nesta terça-feira (04/11) uma nova parceria, desta vez com o Facebook para o desenvolvimento de aplicações. O objetivo é oferecer às empresas a capacidade de criar ferramentas para interação com os usuários da rede social.

    Com o acordo, desenvolvedores poderão usar as APIs do Facebook para desenvolver aplicações na plataforma Force.com, fornecida pela empresa. Assim, as empresas conseguem, por exemplo, criar um mecanismo de comunicação com seus consumidores que estão conectados à rede social.

    Segundo Marc Benioff, CEO e chairman da Salesforce, o acordo com o Facebook não será o único a ser realizado por sua empresa com redes sociais. “Começamos com o Facebook por se tratar da maior, mas vamos fazer parcerias com outras redes”, afirmou o executivo, em coletiva realizada durante o Dreamforce, evento anual promovido pela companhia.

    Além da parceria com o Facebook, a Salesforce também anunciou que firmou um acordo com a Amazon para permitir aos desenvolvedores construírem aplicações que usem os sistemas da empresa e os serviços de storage em nuvem fornecidos pela Amazon.

    Para Benioff, apesar da crise, “nunca houve um melhor momento para o cloud computing”. Com os acordos e o lançamento de um serviço para a publicação de sites, o executivo acredita que a Salesforce fortalece sua plataforma de desenvolvimento para a computação em nuvem e ganha fôlego na disputa por este mercado.

    Em relação ao recente lançamento do Azure, sistema operacional da Microsoft para Cloud Computing, Benioff foi categórico: “Eles (Microsoft) ainda não têm nada”, disse o executivo. “A Microsoft é a maior empresa de software do mundo e todo mundo compete com ela. Mas eles ainda têm a estratégia de fazer tudo sozinha e não compartilhar com o mercado. Isso não é o futuro”, declarou o CEO.

    quinta-feira, 6 de novembro de 2008

    Administrar na crise é como dirigir na chuva

    Colunistas | Gestão

    Administrar na crise é como dirigir na chuva
    Entenda melhor as necessidades de gestão no período atual
    Marco Leone Fernandes
    Atualizado em 03/11/2008
    Estamos ainda respirando os ares do Grande Prêmio do Brasil de Fórmula Um, e não consigo falar sobre F1 sem lembrar o nosso ídolo maior neste esporte, Ayrton Senna. Uma das coisas que mais admirava nele era a capacidade que desenvolveu para dirigir muito melhor que qualquer outro piloto em dias de chuva. Isto foi um diferencial importante para a conquista de várias pole positions, corridas e alguns títulos mundiais. Isso em um ambiente notoriamente complexo e altamente competitivo.
     
    Nestes dias em que a crise mundial ganha destaque nas primeiras páginas dos jornais do mundo inteiro, algumas empresas ainda continuam muito bem e seguindo em frente, como se a crise fosse irrelevante para elas. No outro lado da mesma moeda, temos grandes e respeitadas instituições, algumas centenárias, que simplesmente desapareceram do mapa.
     
    Para citar um personagem de destaque nesta crise, me agradaram muito o comportamento e a liderança de Warren Buffett. Enquanto todos estavam apavorados, realizando prejuízos e colocando seu dinheiro embaixo do colchão, Buffett, não por acaso, muito bem preparado e conhecedor profundo do mercado em que atua, enxergou na crise uma oportunidade. Arrematou uma boa fatia de grandes instituições financeiras por um preço muito abaixo do seu valor de mercado e, novamente, se tornou o homem mais rico do mundo, superando Mr. Bill Gates.
     
    Mas não foi só isso. Com este comportamento, inspirou outras lideranças mundiais e acabou sendo considerado por muitos especialistas em política e economia como o verdadeiro mentor da melhor solução para esta crise. Ele se habilitou, inclusive, a ser disputado como potencial ministro de ambos os candidatos à presidência dos Estados Unidos.
     
    E nós, como podemos nos preparar para enfrentar esta crise? Usando as mesmas armas que as empresas que estão tendo sucesso usam para atenuar seus impactos negativos. É fundamental conhecer muito bem o seu cliente e quais são as suas necessidades (CRM). É importante também ter uma estratégia inovadora e, ao mesmo tempo, uma estrutura enxuta, porém eficiente (Blue Ocean Strategy). Devemos manter ainda uma carteira de clientes com alta satisfação e lucratividade e um portfólio de produtos competitivo e adequado (Curva ABC, Matriz BCG e Matriz GE). É preciso aproveitar o valor gerado pelas sinergias internas e externas e manter um controle apurado da execução da estratégia (BSC) e finalmente, mas não menos importante, continuar vendendo com uma boa margem, com baixo custo de prospecção de venda e, o mais importante, de maneira constante e com acuracidade, ou seja, capacitação em processo de vendas. 

    Somente estes investimentos e sua correta execução podem imunizar uma empresa para as próximas crises, tirando-a do inferno da crise e levando-a para o paraíso das oportunidades. Administrar na crise é como dirigir na chuva: se você acelerar muito, perde o controle e bate; se frear bruscamente, derrapa – e bate! Só nos resta recomendar muita preparação, atenção redobrada, fé em Deus e pé na tábua!

    quarta-feira, 22 de outubro de 2008

    SaleSolution distribuirá produtos Salesforce





    PLANTÃO INFO 10/2008 / TI

    SaleSolution distribuirá produtos Salesforce

    Felipe Zmoginski, de INFO Online
    Terça-feira, 21 de outubro de 2008 - 17h54
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